Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand.
In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories.
A church can be known for so many things! It’s imperative you’re known for the right things (a solution to your audience’s needs or a path to their goals). Discover a thread that unites all the ministries. And is simple, unique, desired, and usable. Start here if you can or encourage your Pastor to!
Once the branding thread is established; control everything associated with it. Your logo, messaging, and context (where AVL is critical)! Here are 4 ways to use AVL to establish your church brand:
Mark MacDonald is communication pastor, speaker, consultant, bestselling author, church branding strategist for BeKnownforSomething.com and Executive Director of Center for Church Communication, empowering 10,000+ churches to become known for something relevant (a communication thread) throughout their ministries, websites, & social media. His book, Be Known for Something, is available at BeKnownBook.com.