Video communication has a way of drawing people in by capturing the essence of a story and conveying powerful moments of transformation in people's lives. If your church communication does not contain video, you should consider adding it to your communication strategy. Creating captivating church videos is a way to create powerful storytelling and connection. That said, video is more complex because it combines a script or interview with video footage including single or multiple subjects, editing, lighting, and more. Video can be very difficult to master.