Use Audio, Video & Lighting to Establish Your Church Brand
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, let AVL control the senses around that church brand.
AVL-control solidifies the church brand and allows it to “stick” longer in your audience’s memory.
A church can be known for many things! Make sure you’re known for the right things (a solution to needs or a path to goals). Discover your thread that unites your ministries and makes it easier to tie AVL-control to essential sensory elements! Let’s discuss this so you can do it, and encourage your Pastor to do it too.
Takeaways
- Content control
- Font Control
- Color Control
- Sound Control

Mark MacDonald
Leading Church Branding Strategist • Church Comm Consultant • Bestselling Author • Keynote Speaker • Pastor of Communication
For 30+ years Mark’s worked in Branding, Advertising, and Communication. Now focusing on helping churches communicate effectively as a brand strategist, bestselling author, engaging speaker, and a (heart of a teacher) consultant with his agency, Be Known for Something. He also serves as Executive Director of Center for Church Communication. He’s sought for his church branding, marketing communication, and business insights, on-the-spot website assessments, and practical storytelling.
Tuesday, September 12
Count Every Second Until The Event Start.
Hear what others are saying about WAVE
The ship set ground on there sure to get a smile.
Cathrine Wagner
General Manager
This Training exercise and information given will greatly expand the knowledge and training of my AV Ministry. Very grateful for the opportunity to attend. Next time I'm going to try to bring my whole team!
Matthew Randolf
Executive Assistant to Senior Pastor - Macedonia MB Church
WAVE energized our team to take our church tech to the next level.