Church Archetypes: your voice, your message. Unapologetically.

In this session, you’ll learn to identity the 12 church archetypes available to churches universally. By discovering your archetype, you will obtain a crystal-clear understanding of your church’s identity and how to uniquely design a message that speaks to people’s hearts in a specific way.

Knowing your archetype will allow you to:- Discover your strengths
– Reduce what holds you back
– Gain clarity around your identity
– Handle your challenges in healthy ways
– Design the experience that matches who you are


Attendee Takeaways

  • Your church possesses a unique archetype and distinctive persona
  • Unapologetically embodying your church’s archetype enables you to authentically connect with your
    audience on a profound level
  • Fully embracing your archetype is a shortcut to forging an emotional bond with your congregation
  • Your archetype is manifested in your worship style, preaching approach, seating arrangement and even
    the colors that adorn your building.
Barbara Carneiro

Barbara Carneiro

Senior Strategist

    Barbara is a mentor and senior brand strategist. She is the founder of Word Revolution (a communication and branding agency for Christian ministries), the brain behind The Church Communicator Bootcamp (a training program for accidental church communicators) and the creator of the Church Communicator Conference. She a Christ follower, forever curious strategist, minimalist designer, storyteller and geek.

    Tuesday, September 12

    Wednesday, September 13

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